The diffusion theory, also known as the diffusion of innovations theory, mirrors the formation of crisis communication as a body of knowledge. True Primary research involves gathering information yourself, while secondary research involves gathering information collected by others. Teens and their experiences on social media. Posted on September 29, 2015. Grunig’s project is called the Excellence Study, and the results are known as the excellence theory. and disclosure all relate to an ethical theory. Sociality can mean that a) human thought is shaped by society, b) humans exchange symbols by communicating in social relations, c) humans work together and thereby create use-values, d) humans form and maintain communities. Social media has given teens the ability to instantly connect with others and share their lives through photos, videos and status updates. Khan (2012) explore the impact of social networking websites on students. Excellence. Uses and gratification theory is one of many communications theories that help to explain human’s relationship with mass media. The main idea is that people turn to media to assist them in fulfilling certain needs that used to be filled by just talk to other people. In contrast to the extreme views of the direct effects model, the agenda-setting theory of media stated that mass media determine the issues that concern the public rather than the public’s views. Social Media and Academic Performance has effect to each other. This work explores the effect of social media on expectations held by nonprofit publics as they seek to build and maintain relationships with nonprofit organizations (NPOs) in the context of expectancy violation theory, social capital, and the situational theory of publics. Under this theory, the issues that receive the most attention from media become the issues that the public discusses, debates, and demands action on. According to Excellence Theory, international PR requires considering a country's political and economic systems, culture, and media system. In crisis communication, the development of strategies and practices were based on past experiences during crises. Social networking sites, such as Facebook, Twitter and Slack have become an … As a consequence, one needs social theory in order to understand what is social about social media (Fuchs 2014c). July 17, 2017. by JonKane. In the third book on the Excellence study ... framing (Entman, 1993), and uses and gratifications (Katz, 1959) theory. 3.1.1.3 Diffusion Theory. Teens themselves describe these platforms as a key tool for connecting and maintaining relationships, being creative, and learning more about the world. Social media platforms are great tools when handled correctly. For more than a decade, J. Grunig and his team of researchers studied this very question as part of a nearly half-million-dollar grant from the International Association of Business Communicators (IABC). It only means that when a student gets too involve with the use of Social Media it effects his performance in class activities and overall academic performance. A research questionnaire was de- "If social-media use is somehow related to decreases in mental well-being, then college students need to be talking with their mental health care provider about how they're using social media and work with them to make a plan to change their social-media diet." 1. Agenda-Setting Theory. Effectiveness and Excellence. Semi-