This is an example of. Answer to Which of the following is (are) true about advertising?a. The total number of issues of a magazine that are sold is known as, Magazines generally get their readers through. 1. Try this amazing Advertising Quiz: Practice Exam! Advertising, but not solicitation, by individual professional accountants in public practice is permitted in the Philippines. When did the magazine evolve from a locally distributed form of media to a national mass medium? What was an additional factor that provided content? Which of the following is the most accurate statement about advertising? B) It reduces a firm's need for public relations. magazine ads that look like genuine editorial content. 6. Cost per thousands reached. Why? Which of the following statements about clutter in magazine advertising is true? 31) After advertisers choose the magazines that best serves their marketing goals, which of the following must they then decide for the advertising? A. Which of the following statements about magazines as an advertising medium is true? Which of the following is a disadvantage inherent in advertising in magazines? It contains information that is interest to people who collect stamps. Which of the following is true of advertising equivalency value (AEV)? It Is biggest advantage is that it offers rich, two-way communication between buyers and sellers. Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem. One of the greatest limitations of newspapers as an advertising medium is _____ due to the coarse paper stock used in printing most newspapers. Which of the following statements about the level of advertising clutter in newspapers is true? A. Clutter is not really a problem at all in magazine advertising. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? Which of the following is an online-only magazine? A magazine with a circulation of 2.5 million and 3 readers per copy would have a total audience or readership of _____ million. This gives the advertisement placed the potential for repetitive exposures. Since magazines tend to have very specific audiences that read them, it is much easier to concentrate on a particular market segment with these publications than with newspapers or other print media. → The clutter problem for a magazine increases as they become more successful since they attract more ad pages. C. Also explore over 216 similar quizzes in this category. What are advertorials? C. Which of the following statements is true about the use of color in magazine advertising? Because of the medium's ability to turn information around quickly and deliver a detailed message, many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes. General Magazine, and Historical Chronicle, for All the British Plantations in America, The Crisis, founded by W.E.B. Google Ads is Google’s Pay Per Click (PPC) advertising platform. c. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. When discounts are available, it is using a(n) _____ structure. b. Which of the following is true about a continuous advertising schedule? 1 Answer to 31) Which of the following statements about advertising is true? Expensive advertising may signal quality to consumers.b. It’s a periodical piece of literature that many subscribers save to review more than once. Magazine publishers can more quickly change titles that are aimed at specific audiences. Which of the following is true regarding advertising? By the 1850s, cheaper printing and growing literacy had fueled expansion of the magazine. a. DuBois,was first published in 1910 as the voice of the. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Audit Bureau of Circulations? D. Following are a few examples of advertising. Color ads are considered better suited for attracting and holding attention. Also explore over 103 similar quizzes in this category. E) It is more effective than a pulsing schedule for seasonal products. A. Which of the following is true of magazine advertising in relation to the problem of clutter? Which of the following is true about advertising? A) Advertisers are increasingly shifting toward digital media. This is an example of ____. American adults trust magazine advertising more than they do television or Internet advertising. This is known as _____ basis. b.Advertising c.Product placement d.Sponsoring 29. Advertising is personal communication from an identified sponsor using the mass media. Clutter is not really a problem at all in magazine advertising. What category of magazine saw the largest number of new titles during the late 1800s? b. According to the ad-pull policy, if an advertiser is dissatisfied with an advance review of a magazine's content, what can it do? B) All personal communication channels are directly controlled by a … There is the possibility of pass-on ad exposures. Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity. Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem. b. The magazine industry takes in more than $26 billion a year in revenue. National Association for the Advancement of Colored People. a. a) Advertising has limited control as to when and where an advertisement will be used. Which of the following is true of advertising? Coca-Cola’s ‘I’d like to buy the world a Coke’, aired in 1971, is the world’s most famous TV advertisement. Consumers perceive advertising as always having a high level of credibility. C. It works if people recall an ad even though it did not have a positive impact on them. What was the practice? It was the first mass circulation magazine to cease publication. Magazines benefited from the fact that newspapers made photojournalism popular C. Advertisers who are seeking broad reach and frequency in their media schedules: Which of the following statements about the reach and frequency of consumer magazines is true? A. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: Which of the following statements is true about clutter in magazine advertising? "In the early 1900s, magazines were the television of their time." _____ is any unplanned distortion or interference in the communication process. When large social, economic, or technological changes take place in a culture, magazines are often the first medium to reflect this. Answer to Which of the following is true about advertising?A. A magazine with a circulation of 100,000 and 2 readers per copy would have a _____ of 200,000. It is a form of nonprice competition. Advertisers prefer using black and white because of the greater visual impact it makes. Which of the following statements is true about personal communication channels? Which of the following is true of advertising? What is the percentage of Americans under the age of 25 who read at least one magazine? _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. quiz which has been attempted 558 times by avid quiz takers. Linn's Stamp News is a newspaper written specifically for stamp collectors and published weekly. B)Advertising may be the only way that a new entrant can penetrate a market dominated by long-established firms. . B) Magazines have not benefited from advances in … C) It is much less expensive than a flighting schedule. National advertisers tend to avoid weekly newspapers because of: The New York Times and USA Today are examples of _____ newspapers. A) It is less difficult to evaluate than a pulsing schedule. a. asked May 24, 2016 in Business by Dark5. Clutter is viewed as less of a problem for magazines than radio or television because: While purchasing advertising space in magazines, media planners will focus primarily on the: _____ is the number of magazine copies distributed to original subscribers or purchasers. What does this mean? (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. a.Companies have to spend more for publicity than advertising or personal selling. When magazines set advertising rates based on a set average circulation figure delivered by the publication but do not guarantee a rebate if they fail to meet it they are using: Many business magazines are sent free to individuals who, a publisher believes, are appropriate members of a target audience and can influence purchases for products and services advertised in the publication. B. Answer the following questions: 1) Which of the following statements about advertising is most accurate? The letters SAU stand for: _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units. It is one-way communication transmitted through mass media. It is clearly desirable that the public should be aware of the range of services available from a professional accountant. The power of magazines is related to a reader's personal experience with the publication—including its advertising. Most magazines devote less than 30 percent of their pages to advertising so clutter is a controlled problem. Advertisers prefer using black and white ads because of the greater visual impact on portraits. View Homework Help - Which of the following is true regarding from BUSINESSAU 571 at Phoenix Country Day School. Which of the following statements is true about clutter in magazine advertising? How did the Postal Act of 1879 contribute to the growth of mass circulation popular magazines? A) Magazines have long lead times and deadlines that can reduce flexibility. magazines that have only one advertiser throughout an entire issue, People will sell editions of its magazine that are targeted to the top 10 and 20 largest metropolitan areas. Which of the following processes makes it possible to personalize an advertising message? Yes, it’s true. Which of the following magazines was used by muckrakers to inspire social change in the early twentieth century? With PPC, you only pay when a user actually clicks on your ad, which will end up saving you a good chunk of change (your CFO definitely just did a low-key fist pump there). Which of the following statements about clutter in magazine advertising is true? The difference between the senders' and receivers' age can create problems in establishing common ground. _____ offer advertisers the opportunity to buy space in a group of publications as a package deal. The total costs of advertising are typically low. D) It can lead to advertising wear-out. Which of the following statements is true about ageism in advertising? When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Advertising … Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Which of the following is NOT an advertising medium? Circulation verification figures are important to media planners because: _____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places. The messages in advertising are personalized. Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Which of the following is NOT an advertisement? When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. Which of the following statements about the geographic selectivity offered by newspapers is true? The largest percentage of newspaper advertising revenue comes from: Employment, automotive, and real estate ads are the three major categories of _____ advertising. A. Clutter is not really a problem at all in magazine advertising. The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate. digitally altering graphics of models' bodies. The more color used in the ad, the lower the cost. The cost of advertising space in magazines is primarily a function of: Which of the following statements is true about the use of color in magazine advertising? The more the color used in an ad, the lower the cost. Which of the following is an example of special services offered by newspapers? The New York Times Sunday Magazine is an example of a: Which of the following statements is true about newspaper supplements? JCPenney's department store distributed a four-color catalog in newspapers in major metropolitan areas advertising its President's Day Sale. A) A magazine advertisement exemplifies the use of a personal communication channel. When readers use their mobile devices to capture the image of small, black-and-white squares, or ________, they are instantly directed to a publisher's or marketer's website. Trivia quiz which has been attempted 1353 times by avid quiz takers. Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. Enter Google Ads. B) Advertisers are spending more on broadcast advertising. asked Mar 28, 2016 in Psychology by Kaylee. B. 3. B. _____ newspapers originate in small towns or suburbs and usually focus on news, sports and events relevant to a local area or community. b. magazine ads that look like genuine editorial content. B. One advantage of radio advertising is its high demographic selectivity. Which of the following is true regarding advertising and solicitation? Some magazines identify companies by name in their picture caption copy only if they are advertisers. A)It is not truly a return on investment measure so much as it is a measure of effective resource utilization. 60. What is Abercrombie & Fitch's designer catalogue an example of? It is an example of a: Which of the following is an example of special-audience newspaper? It has high cost per exposure.B. Which of the following statements about the Internet as an advertising medium is true? B)To calculate advertising equivalency,the cost to purchase a display ad on a site would be used to assign a dollar value to the impressions achieved socially. Tags embedded in magazines that connect readers to advertisers' digital content when readers hold their smartphones near an ad are known as. _____ verifies the circulation of consumer magazines and farm publications in the United States. Which of the following magazines was published by Benjamin Franklin in colonial America? Which of the following is a disadvantage associated with advertising in magazines? Study Mktg 353: Advertising Flashcards at ProProfs - Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter? a. Which of the following characteristics of a newspaper made this possible for CompuServe? Which of the following is true about advertising? Try this amazing Mar 3025 Chapter 9 Marketing Quiz Questions! c. The cost per contact in advertising is low. (Points : 1) baseball stadium library concert venue hockey game 3. About how much of that comes from advertising? They don't think they are influenced much by regular advertising … It allowed magazines to be mailed at a cheap second-class rate. b.Companies have less control over whether the press publishes good or bad news. asked Sep 15, 2015 in Business by puppylove. a. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a magazine. When selecting a media vehicle, the media planner looks both at the total cost of using a medium and the_____. Which of the following statements is true about the use of color in magazine advertising? d. Innovative media are not used in advertising. Why? Print Advertisements Example. It is not as serious an issue for magazines as for radio or TV. Which of the following statements about radio as an advertisement medium is true? People's beliefs about the power of different kinds of advertising are backward. At its 2011 annual meeting, the American Medical Association voted to encourage magazine industry efforts to discontinue the use of a particular practice. c. It is an efficient form of competition. The return on advertising dollars is higher for magazines than for any other medium B. Which of the following is true of using publicity as a promotional strategy? It is less important than price competition in oligopolistic and monopolistic competition. The goal of the National Newspaper Network, which was created by the Newspaper Association of America in 1993, is to: Traditionally, newspaper advertising space for national advertisers has been sold by the: Madison has recently learned that newspaper advertising space for national advertisers has been sold by the SAU. A magazine is more than a simple news source or bit of entertainment. TV Advertisements Example. asked May 23, 2016 in Business by PerkinE. It is the least likely to be used by businesses to convey their message to potential customers. A)If monopolistically competitive firms compete through advertising,that creates brand loyalty,then advertising can be an effective entry cost. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? A) position B) size C) color D) placement E) cost of space 32) A standard size page in most magazines is: A) … It works if an ad's impression is positive even if people do not recall it. C)Advertising has no impact on entry costs or market structure. This is the true power of the magazine advertisement. C)The return on earned media model uses … Which of the following is true about magazine advertising? Which of the following statements about magazines is true? Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. The different advertising media are quite similar and have nearly the same advantages and disadvantages. Newspapers generally offer more _____ than any other medium except for direct mail. Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true? What is it called when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria? A clothing store retailer would use an island ad to: The _____ is a market outside of a city whose residents regularly do business within the city. Select one: a. What was significant about Collier's magazine? Which of the following is true about magazine advertising? American adults trust magazine advertising more than they do television or Internet advertising. asked May 25, 2016 in Business by YoLoko. Some magazines purposely create copy to reinforce their advertisers' messages. Jeep’s ‘See whatever you want to see’ is a perfect example of a great print advertisement. What is the name of the practice of creating a magazine specifically designed for an individual company seeking to reach a narrowly defined audience? Which of the following statements is true of advertising? One reason for using the Internet as an advertising medium is. Which of the following is true of advertising in the new marketing communications model? An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle. Magazines were the dominant advertising medium. This is referred to as, When magazines publish special versions of an issue that contain editorial content and advertising geared to a specific demographic or regional grouping, this is known as. The advantages of magazine advertising can be broken down into categories such as audience targeting and longevity of the ad.